Brazilian landscape of CRM and financial apps 2024

A consolidated report for the past year, based on data from the MINT platform.

A critical look at 1 to 1 communication in the financial market

An analysis of all emails, push notifications, SMSs and in-app alerts sent by 25 banks and fintechs throughout 2024.

A look at the apps experience

The MINT Platform monitors and catalogues 100% of the screens of these institutions’ apps in iOS, Android, and Web environments.